Ciao!

I'm Isabella Loddo-Martini, PhD, a UX Researcher and HFE guru specialising in Life Sciences and Healthcare.

I combine creative and analytical thinking to present insights through data visualization and make research results accessible to everyone.

Do you need help with heuristics or insights? The “Ask Isa” bot at the bottom of this page will list heuristics, issue levels, and recommendations for each UX insight you will provide.